What "MOA"
means
MOA (모아) is Korean for "gathered" — and that is exactly what we do. Korea's best places and experiences are fragmented across blogs, maps, and booking apps, and for visitors, most of it sits behind the Korean language. We gather those fragments and shape them into services anyone can use. We start with travel and massage today — and for the owners who run those places, we're building BizMOA, which manages scattered booking channels and social posting in one place. From there, we'll grow into the whole of your day in Korea.
Mission
Remove the friction that stands between people and great experiences.
Vision
Become the first screen people open to plan their day in Korea.
How our services work
Koroute and WellHour cover different things, but move in the same three steps.
Discover
Get recommendations that fit your taste and location — from an exhibition beside a palace to a massage shop near your hotel.
Plan
Connect the places you like into a route and schedule for the day. Less deliberating, more efficient moving.
Book
No phone calls, no translation apps — finish the booking right where you found it.
Who it's for
Visitors to Korea
The shorter the trip, the more every hour of searching costs. Go from recommendation to payment in one flow.
People living here
Find something new in a city you thought you knew, and carve out time to recover in a busy day.
People running places
We connect tourism and wellness businesses with customers at home and abroad. Our door is always open for listings and partnerships.